New program aims to boost local businesess during holidays – you can help

The Treasure Valley Community College's Small Business Development Center is spearheading a new program to promote shopping at local businesses. (The Enterprise/File).

ONTARIO – The Treasure Valley Community College Small Business Development Center, area chambers of commerce and local businesses are crafting a unique plan to jumpstart holiday shopping across the area.

Dubbed “Shop Four Rivers,” the new program intended to support local businesses allows consumers to buy a virtual MasterCard, load the card with money and then use it at participating businesses across Malheur, Payette and Washington counties.

“It is to stimulate shopping local and to try to ignite our local community,” said Andrea Testi, director for business and workforce learning at Treasure Valley Community College.

 “It is like getting a gift card that can be used in more than one location . . .