Merchants across Malheur County double down to save crucial holiday sales

Concerns about sales are challenging retailers in Malheur County to find ways to keep customers buying. (The Enterprise/Pat Caldwell).

If there’s one thing that local business owners agree on right now, it’s that a strong holiday season is crucial for their long-term financial health.

“It’s our bread and butter,” said Tracy Hammond of Vintage Rose in Ontario. “November and December make us able to survive January and February.”

With the drastic changes to their business operations brought by Covid, there is some uncertainty this year about how holiday shopping will go - and extra pressure for it to go well. But recent interviews showed that businesspeople are determined not to let these shifts make a dent in their holiday sales.

In terms of holiday strategy, Grant Grigg of Grant . . .