Ranchers in Malheur County find a niche in grass-fed beef

Willowcreek rancher Matt Rockwell talks about his specialty beef operation recently at his ranch. Rockwell is part of Desert Mountain Grass Fed Beef LLC, a coalition of Oregon and Idaho ranchers that are expanding into markets in several northwestern states. (The Enterprise/Pat Caldwell)

VALE — Willowcreek rancher Matt Rockwell is betting on the finicky tastes of urban American beef consumers.

So is Riverside rancher . . .

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